| Signal | What it can address | What it cannot establish alone |
|---|---|---|
| Customer stars | How selected reviewers describe their experiences. | A representative claim approval rate or your contract’s benefits. |
| Complaint index | Complaints relative to a defined premium-based comparison group. | The proportion of all pet claims that were denied. |
| Financial-strength rating | An assessment of the named insurer’s financial strength and stability. | That the retail pet product fits your pet or pays a particular expense. |
| Editorial award or score | The publisher’s criteria, evidence and weighting. | A universal winner when methods and scope differ. |
The Washington insurance regulator directs consumers to independent financial-rating services and explains the financial focus of their grades. The FTC advises examining review sources and incentives. Those are different evidence types. Do not convert a letter grade to stars or average it with a complaint index merely because all three look like ratings.
For every signal, write down the subject, method, scope and observation period. If those fields are missing, mark the signal incomplete. A prominently displayed badge without a clear rated entity is not a substitute for the insurer’s name on the offered policy.